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I just launched the brand new Genera Studios forums! One of the main reasons I launched the forums was to provide a place for people to learn more about music marketing from myself and others. From my YouTube channel I get a lot of comments, emails, and DM's from people asking questions. While I did create a Discord to make it easier for people to connect, a forum provides another way to communicate thats even more useful long term.  Check it out: https://forum.generastudios.com/ Even though the initial focus was to make a music marketing forum, it made sense to also provide sections...

I'm a huge fan of using Facebook and Instagram ads to promote my music (and other people's music), but there are plenty of things to consider before you get into running ads or doing any type of music promotion. In this post we'll explore 7 tips you should do before paying for music promotion. To get an outside perspective I reached out to Adam Ivy, and he made an awesome video for my channel. You can watch that right under this paragraph, and after that i'll break through each of these topics with my own perspective so you have two sides...

I had this awesome call with Circa from Indepreneur a couple months ago I wanted to share to this blog in case you missed it. We talk about music marketing, of course, but in detail we talk about how you can use storytelling in Facebook ads and advertising in general to develop a fanbase.   Click here to listen on your favorite podcast platform.   Check out Indepreneur:  https://indepreneur.io/   **NOTE THAT THE FOLLOWING IS AN AUTOMATED TRANSCRIPTION FOR REFERENCE, SO IT HAS PLENTY OF ERRORS** Andrew (00:00):Hey, everyone. Welcome back to the modern music marketing podcast. I'm your host, Andrew...

 It's official, the Modern Music Marketing podcast is live! If you watch my YouTube channel you may have noticed i've been doing a lot of interviews with people in the music industry. Since I teach music marketing and music business, I bring on experts and people who make a living with their music to learn more for myself and to help educate my audience.  The podcast is a way to spread that knowledge even further, and provide other types of content that aren't as well-suited for YouTube video content.  Click here to listen on Apple, Spotify and more.  

Are you an artist wondering how to get on Spotify's Discover Weekly? Spotify's algorithmic playlists are the biggest driver of streams on the platform, and i've personally gotten nearly 80k streams using these playlists - mostly from Discover Weekly. The real problem is that very few understand how to get your music on Discover Weekly, so many artist promote their music in a way that hurts their chances.  Algorithmic Spotify Playlist Types Before I tell you how to get on these playlists, let me explain exactly what they are: Discover Weekly - a custom playlist of music the user hasn't heard...