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business, facebook ads, marketing, music marketing, music promotion -

In this video Andrew Southworth talks to Alex Devon (formerly Young L3X) about how he lives off of his music streaming revenue and what he had to do to get to that point.    Over the past few years Alex largely used Facebook / Instagram ads to grow his audience on Spotify, Apple Music and iTunes. Starting off with only $60 per month when he started seeing the results and realizing he was making some of that money back he increased his budget to $500/month. This has led him to the current day where he gets several hundred thousands of...

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marketing, music marketing, music promotion -

I'm a huge fan of using Facebook and Instagram ads to promote my music (and other people's music), but there are plenty of things to consider before you get into running ads or doing any type of music promotion. In this post we'll explore 7 tips you should do before paying for music promotion. To get an outside perspective I reached out to Adam Ivy, and he made an awesome video for my channel. You can watch that right under this paragraph, and after that i'll break through each of these topics with my own perspective so you have two sides...

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marketing, music marketing, music promotion, spotify -

Are you an artist wondering how to get on Spotify's Discover Weekly? Spotify's algorithmic playlists are the biggest driver of streams on the platform, and i've personally gotten nearly 350k streams using these playlists - mostly from Discover Weekly. The real problem is that very few understand how to get your music on Discover Weekly, so many artist promote their music in a way that hurts their chances.  Algorithmic Spotify Playlist Types Before I tell you how to get on these playlists, let me explain exactly what they are: Discover Weekly - a custom playlist of music the user hasn't heard...

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business, marketing, music marketing, resources -

While the internet has made it possible for literally anyone to release music for the world to hear, most independent artists actually struggle to get anyone to listen.  Does this sound like you? You used to believe that great music would sell itself, and if you built it they would come. So you finish mastering the best track you've ever written, release it to Spotify, Apple Music, Bandcamp and every other site online, and find that in your first week you got 11 streams (mostly from your friends and family).  The problem is that great music does not sell itself, because...

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business, marketing, music marketing, resources -

How do you promote your single before it's released in 2020? This video kicks off a series where I show you the entire music promotion strategy for my upcoming single 'You'. In this particular video we'll cover the process overview, things you need to get done right away, the release schedule and the social media content strategy.  

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