I'm a huge fan of using Facebook and Instagram ads to promote my music (and other people's music), but there are plenty of things to consider before you get into running ads or doing any type of music promotion. In this post we'll explore 7 tips you should do before paying for music promotion. To get an outside perspective I reached out to Adam Ivy, and he made an awesome video for my channel. You can watch that right under this paragraph, and after that i'll break through each of these topics with my own perspective so you have two sides...
Are you an artist wondering how to get on Spotify's Discover Weekly? Spotify's algorithmic playlists are the biggest driver of streams on the platform, and i've personally gotten nearly 80k streams using these playlists - mostly from Discover Weekly. The real problem is that very few understand how to get your music on Discover Weekly, so many artist promote their music in a way that hurts their chances. Algorithmic Spotify Playlist Types Before I tell you how to get on these playlists, let me explain exactly what they are: Discover Weekly - a custom playlist of music the user hasn't heard...
While the internet has made it possible for literally anyone to release music for the world to hear, most independent artists actually struggle to get anyone to listen. Does this sound like you? You used to believe that great music would sell itself, and if you built it they would come. So you finish mastering the best track you've ever written, release it to Spotify, Apple Music, Bandcamp and every other site online, and find that in your first week you got 11 streams (mostly from your friends and family). The problem is that great music does not sell itself, because...
Should you use Spotify playlist promotion to promote your next single? Or maybe Facebook ads? I've done both, and i'll share my results with you. One provides high volumes of cheap streams, but no access to fans and horrible song engagement. The other provides more expensive up-front cost, but much higher follow rates and song saves, and you'll get on more playlists, and you'll gain social media followers. Spotify playlists are touted as the holy grail of music marketing in 2020. As a result many artists rely on it solely to promote their music, and get mediocre results. In my...
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