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business, facebook ads, marketing, music marketing, music promotion - December 21, 2021

Making a Living from Music Streaming Revenue feat. Alex Devon

In this video Andrew Southworth talks to Alex Devon (formerly Young L3X) about how he lives off of his music streaming revenue and what he had to do to get to that point. Over the past few years Alex largely used Facebook / Instagram ads to grow his audience on Spotify, Apple Music and iTunes. Starting off with only $60 per month when he started seeing the results and realizing he was making some of that money back he increased his budget to $500/month. This has led him to the current day where he gets several hundred thousands of...

How To Promote Your Music In 2020

While the internet has made it possible for literally anyone to release music for the world to hear, most independent artists actually struggle to get anyone to listen. Does this sound like you? You used to believe that great music would sell itself, and if you built it they would come. So you finish mastering the best track you've ever written, release it to Spotify, Apple Music, Bandcamp and every other site online, and find that in your first week you got 11 streams (mostly from your friends and family). The problem is that great music does not sell itself, because...

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business, marketing, music marketing, resources - February 28, 2020

How To Promote Your Single BEFORE It's Released | 2020 Music Strategy

How do you promote your single before it's released in 2020? This video kicks off a series where I show you the entire music promotion strategy for my upcoming single 'You'. In this particular video we'll cover the process overview, things you need to get done right away, the release schedule and the social media content strategy.

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business, marketing, promotion, spotify - February 17, 2020

Music Facebook Ads vs Spotify Playlist Promotion

Should you use Spotify playlist promotion to promote your next single? Or maybe Facebook ads? I've done both, and i'll share my results with you. One provides high volumes of cheap streams, but no access to fans and horrible song engagement. The other provides more expensive up-front cost, but much higher follow rates and song saves, and you'll get on more playlists, and you'll gain social media followers. Spotify playlists are touted as the holy grail of music marketing in 2020. As a result many artists rely on it solely to promote their music, and get mediocre results. In my...

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business, gear, namm, resources - February 8, 2020

How Do You Go To NAMM?

I went to NAMM 2020, and it was my first time every attending NAMM. I wanted to share what its like and how you might be able to also go to NAMM. Here's my video on the matter: How do you go to NAMM? You have to be in the music industry in some way. If you make music gear, hardware or software, or if you own an online or physical music store you can go. If you are in media, either a music magazine, blog, or have your own YouTube channel you can go. If you're sponsored by...

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