While the internet has made it possible for literally anyone to release music for the world to hear, most independent artists actually struggle to get anyone to listen. Does this sound like you? You used to believe that great music would sell itself, and if you built it they would come. So you finish mastering the best track you've ever written, release it to Spotify, Apple Music, Bandcamp and every other site online, and find that in your first week you got 11 streams (mostly from your friends and family). The problem is that great music does not sell itself, because...
Should you use Spotify playlist promotion to promote your next single? Or maybe Facebook ads? I've done both, and i'll share my results with you. One provides high volumes of cheap streams, but no access to fans and horrible song engagement. The other provides more expensive up-front cost, but much higher follow rates and song saves, and you'll get on more playlists, and you'll gain social media followers. Spotify playlists are touted as the holy grail of music marketing in 2020. As a result many artists rely on it solely to promote their music, and get mediocre results. In my...
I went to NAMM 2020, and it was my first time every attending NAMM. I wanted to share what its like and how you might be able to also go to NAMM. Here's my video on the matter: How do you go to NAMM? You have to be in the music industry in some way. If you make music gear, hardware or software, or if you own an online or physical music store you can go. If you are in media, either a music magazine, blog, or have your own YouTube channel you can go. If you're sponsored by...
NAMM 2020: Apogee announces Symphony Desktop, a 10-in/14-out desktop audio interface with DSP-powered plugins
NAMM 2020: Apogee has announced Symphony Desktop, a 10-in/14-out audio interface that promises to blend the sound quality of the existing Symphony I/O MkII with the simplicity of its more affordable Duet and Quartet interfaces. This is the most affordable Symphony product ever, but still packs in flagship A/D converters and mic preamps, a dynamic touchscreen and a single control knob. One of the big potential highlights is the hybrid Alloy Mic Preamp emulation, which uses both analogue circuitry and DSP processing to create what Apogee is calling “the richest, most authentic audio modeling available in an audio interface”. Emulations of both...
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