Music Production Blog RSS

business, marketing, music marketing, resources -

While the internet has made it possible for literally anyone to release music for the world to hear, most independent artists actually struggle to get anyone to listen.  Does this sound like you? You used to believe that great music would sell itself, and if you built it they would come. So you finish mastering the best track you've ever written, release it to Spotify, Apple Music, Bandcamp and every other site online, and find that in your first week you got 11 streams (mostly from your friends and family).  The problem is that great music does not sell itself, because...

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business, marketing, music marketing, resources -

How do you promote your single before it's released in 2020? This video kicks off a series where I show you the entire music promotion strategy for my upcoming single 'You'. In this particular video we'll cover the process overview, things you need to get done right away, the release schedule and the social media content strategy.  

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business, marketing, promotion, spotify -

Should you use Spotify playlist promotion to promote your next single? Or maybe Facebook ads? I've done both, and i'll share my results with you. One provides high volumes of cheap streams, but no access to fans and horrible song engagement. The other provides more expensive up-front cost, but much higher follow rates and song saves, and you'll get on more playlists, and you'll gain social media followers. Spotify playlists are touted as the holy grail of music marketing in 2020. As a result many artists rely on it solely to promote their music, and get mediocre results. In my...

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gear, hardware, product, products, reviews, software, tutorial -

Are you trying to get an overhead camera shot for your YouTube channel or Instagram? It seems easy to do, but you can't do it with most equipment you might already have. In this post i'll show you my exact overhead camera rig. The beauty of this setup is that all of the equipment can be repurposed if you're not shooting overhead. C-Stands are very popular for holding lights or microphones, and Joby heads can be mounted onto a lot of different things.  Neewer C-Stand - $140 The main item thats supporting your camera overhead is something known as a C-Stand....

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business, gear, namm, resources -

I went to NAMM 2020, and it was my first time every attending NAMM. I wanted to share what its like and how you might be able to also go to NAMM. Here's my video on the matter:    How do you go to NAMM?  You have to be in the music industry in some way. If you make music gear, hardware or software, or if you own an online or physical music store you can go. If you are in media, either a music magazine, blog, or have your own YouTube channel you can go. If you're sponsored by...

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